How to Network as a College Student

Hello all! It has been a hot minute since I’ve posted on my blog. I’m not going to lie.. My motivation slumped, and a lot of life happened to me these past few months. Currently, I’m back in college and in full swing (Lord, help), but I’m ready to be back in your news feed.

To begin, there has been a puzzling question that has been on my mind for some time now. If you know me, you know that I am extremely eager to learn new things. So, my question is how do you break into the PR industry (or any industry you are working in) as a college student?

Believe me when I say this, I’ve Googled this, Pinterest-ed it, Youtube-ed, Read books and articles, Podcast-ed it and just about everything else. I made myself a LinkedIn account, follow about 10-15 new people/companies on social media (Twitter, Instagram, Snapchat)  every day, and read articles written from professionals. Here’s my problem that many of you might have in common with me: How do I break into the industry if I’m from a small town and don’t live in a major city? This question has been TAUNTING me. I feel that I have been doing all the right things..so where are my results at?  So far, I’ve connected with professionals on many platforms and I stalk their pages religiously, but it is hard to meet them because I don’t live in their city. Like I said, I’m eager and hungry to learn more.

Even though I haven’t gotten my big break, I have thought of 4 tips on how to network and learn more about your industry and what you want from life.

1). Find a job in the industry you want. Any job.  I recently got hired as a Stylist at Francesca’s Boutique. I love fashion, but truthfully never thought I’d work retail, but I’m learning a lot about production, sales, and what it means to work for a corporation. Even though I may never meet the CEO at least I know the retail side of the Fashion industry.

2). As a college student join clubs that you may have an interest in. On my campus at Western Michigan University there are over 300 RSO’s (registered student organizations) and I’m currently a member of M.O.D.A which stand for Merchandising Opportunities and Design Association. One reason why I enjoy it is that I’m with other students who love fashion just as much as me. Again, I was hesitant at first, but I went for it. I may not have met career changing professionals, but there have been a few speakers who are big names in the fashion industry and hearing their stories are so inspiring. Also, weekly M.O.D.A meetings is a good break from my academics.

3). Follow as many people as you can that are in your industry on social media. Okay, maybe not EVERYONE. But, search for people and companies by looking at their pages and seeing if you have something in common. Do they like fashion? Are they from a big city? Do they love sweets like me? Are they in my field? I ask these questions and when I do find new accounts to follow I follow them on EVERYTHING. Instagram, Twitter, Snapchat, Pinterest, LinkedIn. I mean, what if I got called for an interview and I already knew more about their company than they thought (impressive, am I right?)

4). Be hopeful! I’m from a small town and I don’t go to school in a major city..and I forgot to mention, I’m a poor college student. So, at times I feel disappointed and behind. Some days I feel that I already need to have 5 internships and a 4.75 GPA. Then I float back into reality and remember that working hard is a process, and good things take time.

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Networking doesn’t always mean face-to-face interactions. For me, networking means learning about new people and companies in your industry and following them on social media, because I LOVE the power of social media (the positive one, of course). Networking also means trying new things and figuring out what I want in life. And of course, networking is an on going process, so you do have to stay hopeful. Truthfully, I’m no expert. I’m just a really driven young millennial who is extremely passionate. Now, I want to ask you..What tips do you have to expand your network? Anyone else work in the PR industry?

 

 

 

 

 

3 things New Yorkers Taught me about Fashion

It is a hands down agreement that the women of New York City are always stylish. Their looks are polished, and uniquely tailored to the ladies of the city.

My most recent trip to the City made my heart explode. My obsession with personal style was overwhelmed with the heat, unique prints, and latest trends as seen on the street. Half of my trip was spent staring at the ladies of the city. Either I was sitting in the car of a subway heading uptown, or walking across the street on 5th Ave. Here, are 3 lessons that New Yorkers taught me about fashion.

 

 

Stop matching. Just make it “go”. So many outfits didn’t even match. They just..went. Colors, patterns, cuts, layers – you name it. Even the most polished women wore pieces that complimented each other, but didn’t necessarily match shades. It made me rethink about my personal wardrobe, and how I can switch up patterns and colors a lot more than I thought. I once saw a women whose outfit didn’t match. Not a single bit, but it went. My mouth, dropped..like how could you do that and have it look bomb. A skirt, a sweater, a choker, knee highs, a vest..how. you go, girl.

(I would’ve taken a photo, but staring at her for 10 minutes on the subway was creepy enough.)

 

 

No matter the time of day or temperature outside, hair is always on point. Between the heat and humidity my hair was ready for bed at around 6pm. The frizz was impossible for me to keep up with. Perhaps, I didn’t bring the right products in accordance to the temp. Needless to say, New Yorkers know how to make hair look well-groomed. For brunch, for errands, for cocktail hour, for late night parties. Perfect loose curls, and voluminous pony’s were bouncing in the streets all night long. My hair, couldn’t disagree more with the weather.

 

Black is always an option. Whether it’s a pair of platform sandals, the elegance of a little black dress, black butterfly sunshades, or 2.55 Chanel bag- there was no doubt, that black is the answer. New Yorkers wear black, because it issexy, and suitable for any occasion. I’ve seen to many women/men make this look edgy, chic, sexy, and simple look their own. A symbol of power, or elegance, and of luxury. What better way for a New Yorker to describe their city with their outfit?

 

It’s true, New Yorkers can basically wear whatever the hell they want, and no one will judge them. The most creative, innovative, and powerful people live in this chaotic city. New Yorkers break fashion trends, they invent them, they redefine the rules. So, next time you’re looking for an outfit to wear, but feel like you have nothing..remember what a New Yorker would say to you, black is ALWAYS a good idea, mix those patterns and colors up for some summer funk..and always, make sure that your hair looks good.

 

xoxo,

Sabryna

 

 

 

 

5 Essential Apps for Fashion Newbies

If you’re like me, and have a passion to get entirely submerged into everything fashion, here are 5 apps that I’ve recently discovered that will channel your inner fashionista (seriously, your pretty face will be glued to your phone).

I’ve done a lot of soul-searching the past few weeks. Writing down my dreams, my goals, what makes me different. Although, the process is frustrating, I have been able to research some of the most elite fashion blogs, fashion PR firms, editors, magazines, and apps.

Since, I don’t have the time to spend at the bookstore or library sticking my head in fashion how to books, apps seem to be the route most suited for me. I mean, who doesn’t love a new app folder located at the top of your screen? Fashion trends are constantly evolving, and it can be difficult to keep up. Thankfully, there are some pretty neat apps that will help relieve the stress of finding the latest trends. Thanks to me, they will be at the tips of your polished fingernails (literally).

1.)   Instagram – This is a no brainer. Instagram is solely a visual app. There are literally, zillions of bloggers, stylists, magazines, PR firms, on the insta. I love that I can look at my friend’s hottest new clothes, and search for the top stylist, and get a daily look into their closets! Plus, this app is so versatile. If you want to see a photo of an adorable puppy with cat eye sunglasses on, or desserts that make your mouth drool, and photos of friends enjoying a night out on the town, it’s just a click away!

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2.)  Polyvore – Okay, I’m obsessed. Not only is this app addicting to be on. It actually has helped me style some of my favorite pieces. The best part, is that it says the price (you can adjust the price range too) and tells you where to buy. You can create, browse, follow other stylists, and even publish your own pieces and upload it to different social media platforms.

 

3.) Bustle – Catching up on the latest news, fashion trends, and gossip is all in one very adorable and flexible app. You get to tailor the app to your interests, likes, and dislikes. This app is all subjects that floats in a woman’s head.. so like, food to relationships to beauty tips, adorable pups, and latest trends.

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4. ) Vogue Runway- Exploring the most distinguished designers the minute they hit the runways in New York, London, Milan, and Paris Fashion Weeks. The collections are always an inspiration to keep thinking about the next biggest trend. The easy to use gallery allows for quick clicks to learn about different collections. Totally immersing myself into couture.

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5.) The Hunt –Whether you want to exchange style advice, search for new styles, or find out where your fav instagrammer got their outfit from is all in this app. Find, connect, and share different styles that are comparable to your own.

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I’m still on the search for the most informative fashion apps out there. So far, these have been the easiest to use and have helped me learn more about the world of ever-changing fashion. Are there any apps that is your go to for fashion?

Good luck my fellow fashion newbies!

 

 

 

 

A Millennials way of Traveling

Officially the season of Summer (I say as I scroll through my calendar). Can you believe it’s half over?! I ask myself why time pasts so fast, and how do I keep track of it all between two jobs, an internship, and the fast world of traveling.

I’ve traveled a lot this summer. So fun, right? I often think about white scorching sand sticking to my toes, floppy sun hats, shopping bags in each hand, and how long the battery will last on my phone. I just want to capture it all. Those moments of pure joy, scrunched eye laughter and of course, Instagram worthy food.

It’s so hard to capture it all on camera. I want to take in the real life moments, but I also want to share it with the world. The difficulty of tucking those in between moments into my heart, and wanting to capture the right candid photo of my boyfriend laughing.

My most recent trip has taught me a great lesson. How to balance my phone usage and how to balance not having a phone at all. There were hours where I scrolled to catch up on my social media feed while checking up on friends, but there were days where I left my phone inside for more than 5 hours (miracle, right).

Okay, I’ll admit I missed the convenience of my phone in one hand, but I loved having memories that I can only describe to friends. Oddly enough, it feels refreshing to step away for a bit. To be in communication with only those immediately next to me. The presence of only a few around me felt like a detox that was much needed.

The balance of phone usage during vacations are tricky, but for a millennial it’s a simple lesson that is essential to learn. 

 

I Live in a Town Where my Friends Vacation

Traverse City: A place where a homemade ice cream cone is around the corner, where the lake is your backyard, and where you can find your exactly location with the palm of your right hand.

A couple of months back, my friend and I had a conversation about our home towns. She laughed and questioned, “isn’t it funny that I vacation where you live?” To be honest, I never thought of it like that. Somehow, I forgot that not everyone lives on the lake during the summer months. I’ve been more than fortunate to have a childhood in one of the most beautiful small towns in America. At times, I itched to leave such a small town, but I now think about wanting to live here with my own family someday.

The tone of her voice still drifts in my memory, and the pause of my breath. I think that I just stopped and smiled. In the moment, I quickly remembered the smell of Spring, fresh cherry blossoms, and miles of pollen that follows you around.

I remembered the comfort of downtown at dawn during summer festivals. The flower beds at the open space, a riot of June colors. The exact shade of cracked brick on downtown cross walks. 

I bragged to her about how in the Spring, the trees are clothed in white blossoms and tips still in tight buds. And how downtown streets are purposely photogenic during sunset hours. A place where the lake basically becomes your dinner table, entertainment during leisure, and backdrop of the many photos taken. I showed her photos of sunsets on the dock, but kept repeating “this doesn’t do it justice, is just doesn’t”. I explained that the familiar sign of M22 printed on t-shirts and sweatshirts explains life in Northern Michigan.

A couple of months back, I forgot about my favorite details about my home town. I’m SO in love where I live, and so thankful to have friends who remind me of all my blessings. Being home for the summer make me even more humble to live in a town where my friends vacation.

A World Where Happiness is Everywhere

Going on a vacation with my boyfriend was definitely a plus, and 92 degree weather was very much needed, but Disney World was seriously awesome.

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Believe it or not, my boyfriend’s family goes every year, sometimes twice (he’s 20). Me, not so much. Last time I went, er, was when I was .. five? I think you get the point, I’m not really a Disney fan, nor was I ever. This time though was a life changing experience. Not the out-of-body kind of change, but I felt surrounded by so many HAPPY people. Kids, service dogs, and adults were in full Disney mode, and the energy was so contagious that I was able to loosen up, and make the most out of my vacation.

I’ll let honest, there were some things that I wasn’t a fan of (roller coasters, over price merchandise, and aquariums/zoo), but looking past that I had one of the best vacations I’ve ever been on. There was so much that we did that our average walking distance was 9 miles a day.. A good way to burn off all the desserts that were eaten (bless my stomach). There were lots of hours spent relaxing by Art of Animation’s Cozy Cone Pool and even more hours spent at the parks.

At first, I was a little unsure about my feelings about Disney, but as the days continued and after each time I saw my boyfriend’s face light up it made me feel like this is a lot of people’s happy place. And I was ready to find a happy place in 92 degree weather. Despite my fears of roller coasters and heights, I enjoyed the parks as much as he did, and there were so many laughs shared that my abs got a workout that week. A happy place where all ages can enjoy the shows, rides, and attractions.

I mean honestly, I’ve been so seriously all year, and had so much stress on my shoulders that this vacation did exactly what vacations are supposed to do.. make me forget about it all! The streets were crowded, and there were a ton of babies crying, but wow how much fun it is to be in such an upbeat, and cheerful place. Even if I don’t want to admit it.. I definitely plan on going back just to be surrounded by Disney characters and attractive desserts.